Books don’t speak for themselves. We’re fluent.
Fluency means knowing what sells. We translate your work for the world you want to reach—bridging the gap between what you’ve made and where it belongs.
Most book marketers meet you at the end of the process. We start at the beginning. At Dust Jacket, we don’t sell what doesn’t work. We refine it. Whether you’re launching, rebranding, or rebuilding, our job is to understand you, make your work market-ready, and position you for long-term visibility—not just a campaign.
The Method
Understand the author, no forced intimacy
We’re not here to be your best friend. We’re here to understand you—your work, your ambition, your blind spots. That’s the only relationship that matters.
01You’re the brand—even if you hate that word
If your book isn’t ready, we make it ready. That might mean editorial work, a cover redesign, or deeper structural revision. Your brand is only as strong as what you’re selling.
02You’re the brand—even if you hate that word
The book matters, but it’s not the only product. Your name, your aesthetic, your voice, your trajectory—those are what readers return to. We make sure they recognize you when they see you.
03Strategize before you sell
We don’t drop you into a press campaign and hope for the best. We build a tailored plan—whether you’re launching something new, reintroducing a backlist, or positioning yourself for the long game.
04Step 1:
The Intake
Before we decide what you need, we figure out who you are. Every project starts with a structured intake—part consultation, part audit, part brand diagnosis. You’ll send us the materials, we’ll read the work, and we’ll tell you—honestly—what’s holding you back. Some clients are ready for market. Others need to reframe the work or reintroduce themselves entirely. We’ll show you what it takes, and how we can help.
Step 2:
The Work
Brand & Book Overhaul
You’ve got potential, but we need to fix key components first.
Includes: brand messaging revamp, comp alignment, audience strategy, repackaging advice.
Usually done over 4–6 weeks with async collaboration and check-ins.
Positioning + Connections Package
You don’t need a rebrand. You just need a push.
Includes: 1–2 strategy sessions, media kit polish, agent/press intro list, and visibility plan.
Long-Term Support
You want me on retainer. Think: PR meets brand meets career marketing.
Monthly access, media strategy, copy review, positioning tweaks, and comms as needed.
80% of indie books sell fewer than 250 copies.
80% of indie books sell fewer than 250 copies.
20 million books sold on TikTok in 2023. Without legacy media.
20 million books sold on TikTok in 2023. Without legacy media.
The industry doesn’t break books anymore. Communities do.
The industry doesn’t break books anymore. Communities do.
Being good isn’t enough. Being seen is a different skill.
Being good isn’t enough. Being seen is a different skill.
Good stories
ask questions
Not sure where to start? That’s okay. Whether you’re polishing a debut or rebuilding your entire presence, we’ll help you figure out what needs to happen—and what doesn’t.