Books don’t speak for themselves. We help yours say what it should.
Built within the Lucid Brands group, we draw on decades of experience shaping institutions, public figures, and cultural products across sectors. At Dustjacket, that infrastructure meets editorial rigor. We’ve worked across the literary spectrum: debut to legacy, self-published to Big Five. Manuscripts in progress. Manuscripts shelved. Manuscripts that needed to be seen in a new light.
This isn’t coaching. It’s not copywriting. It’s brand work—book-first, author-aware, and market-fluent.
We don’t believe in templates. Every engagement begins with a diagnostic. From there, we curate the team, the tools, and the language your book needs to move forward—with clarity, with credibility, and with the kind of polish that can’t be faked.
Our commitment is to sharp strategy and editorial clarity—helping authors build not just books, but careers.
Planning & Production
Before you can pitch anything, you need to know what you’re selling.
Manuscript Diagnostics & Editorial Review
Author Identity & Market Fit
Comparative Titles & Positioning Strategy
Book Concept Refinement
Submission Timeline & Readiness Mapping
Development & Strategy
Your work isn’t just read. It’s seen, shared, discussed, pitched, sold.
Brand Voice & Messaging Suite
Visual Direction & Identity Curation
Pitch Decks & Author Bios
Website Copy & Asset Development
Social Presence Strategy
Launch & Representation Support
You don’t have to do this alone. But you do have to do it well.
Publicist Briefing & Media Targeting
Launch Campaign Planning
Agent Submission Support
Audience Strategy & Reader Touchpoints
On-Call Brand Advisory
Ready to bring your vision to life?
Not sure where to start? That’s okay. Whether you’re polishing a debut or rebuilding your entire presence, we’ll help you figure out what needs to happen—and what doesn’t.